The Conformity Scale (TCS)


How much do people conform?

The Conformity Scale (TCS) is an 11-question measure of people’s tendency to follow what others do and believe. The questions measure one variable: conformity. This survey can be used to explore relationships between conformity and variables like mental health, food choices, or pro-environmental behaviors. Past research suggests that adolescents who reported more loneliness also reported conforming more (Mehrabian et al., 1995).

Resources:
  • Mehrabian, A., & Stefl, C. A. (1995). Basic temperament components of loneliness, shyness, and conformity. Social Behavior and Personality: An International Journal, 23(3), 253–263. https://doi.org/10.2224/sbp.1995.23.3.253

Parameters
  • Language (American English, Español, Français)
Disclaimer
Any languages that are currently offered besides English for this survey are not necessarily validated translations. This survey was translated using Google Translate and verified by members of the community.


What data is collected? How is it scored?
The following variables are recorded:
  • TCS_conformity: Higher scores mean participants tend to follow what others do and believe more.
Raw data: 11 questions combined to make 1 variable (conformity). The variable's score ranges from 1-9.

Calculation:
The score is determined by averaging the scores of the 11 questions. The Likert scale ranges from 1 ("very strong disagreement") to 9 ("very strong agreement"), so the average of the scores will also range from 1-9. If an item is reverse-scored (denoted with an R after the question number), the score is subtracted from 10. Specifically, if a question is reverse-scored, and the participant responds "very strong disagreement", then this question will be scored as a 9 rather than 1.

  • TCS_conformity: Average of questions 1, 2R, 3, 4, 5, 6, 7R, 8, 9R, 10, 11R

Background

In this survey, you are asked about how you behave around others.

What participants see before taking the survey

In this survey, you are asked about how you behave around others.

What participants see after taking the survey

This survey can be used to explore relationships between conformity and variables like mental health, food choices, or pro-environmental behaviors. Past research suggests that adolescents who reported more loneliness also reported conforming more (Mehrabian et al., 1995).

Mobile compatible

Aggregate Variables

These data are automatically written to a csv file upon completion of the survey

more info

Measures tendency to conform

  • TCS_conformity info

Scoring

The score is determined by averaging the scores of the 11 questions. The Likert scale ranges from 1 ("very strong disagreement") to 9 ("very strong agreement"), so the average of the scores will also range from 1-9. If an item is reverse-scored (denoted with an R after the question number), the score is subtracted from 10. Specifically, if a question is reverse-scored, and the participant responds "very strong disagreement", then this question will be scored as a 9 rather than 1.

Format

This is a Likert scale survey.

Duration

4 mins

Resources

  • Mehrabian, A., & Stefl, C. A. (1995). Basic temperament components of loneliness, shyness, and conformity. Social Behavior and Personality: An International Journal, 23(3), 253–263. https://doi.org/10.2224/sbp.1995.23.3.253

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