Measures motivation for making food choices
Food Choice Questionnaire (FCQ)
Food Choice Questionnaire
This questionnaire explores various health and non-health-related factors influencing adults’ dietary choices. Participants will rate the importance of each item on their food choices through 36 statements. The underlying factors assessed include health, mood, convenience, sensory appeal, natural content, price, weight control, familiarity, and ethical concern
Resources:- Steptoe, A., Pollard, T. M., & Wardle, J. (1995). Development of a measure of the motives underlying the selection of food: the food choice questionnaire. Appetite, 25(3), 267–284. https://doi.org/10.1006/appe.1995.0061
- Pollard, T. M., Steptoe, A., & Wardle, J. (1998). Motives underlying healthy eating: using the Food Choice Questionnaire to explain variation in dietary intake. Journal of Biosocial Science, 30(2), 165–179. https://doi.org/10.1017/s0021932098001655
Parameters
- Langauge
Disclaimer
The languages that are currently offered for this survey are not validated translations. This survey was translated using Google Translate and verified by members of the community.
What data is collected? How is it scored?
The following variables are recorded related to the factors influencing food choices:
- Health
- Mood
- Convenience
- Sensory Appeal
- Natural Content
- Price
- Weight Control
- Familiarity
- Ethical Concern
Calculation: FCQ-Health - Mean 9, 10, 22, 27, 29, and 30
FCQ-Mood - Mean: 13, 16, 24, 26, 31, and 34
FCQ-Convenience - Mean: 1, 11, 15, 28, and 35
FCQ-Sensory Appeal - Mean: 4, 14, 18, and 25
FCQ-Natural Content - Mean: 2, 5, 23
FCQ-Price - Mean: 6, 12, and 36
FCQ-Weight Control - Mean: 3, 7, 17
FCQ-Familiarity - Mean: 8, 21, 33
FCQ-Ethical Concern - Mean: 19, 20, and 32
Background
The Food Choice Questionnaire (FCQ) was developed to understand and assess multiple factors that influence food choices among adults. Unlike previous tools that emphasized health motivations, the FCQ includes a range of both health and non-health-related factors. This approach allows for a holistic evaluation of various motives that contribute to dietary decisions.
What participants see before taking the survey
This questionnaire explores various health and non-health-related factors influencing adults’ dietary choices. You will rate the importance of each item on you food choices through a series of 36 statements.
What participants see after taking the survey
Thanks for participating in this survey!
Aggregate Variables
These data are automatically written to a csv file upon completion of the survey
more info
- FCQ-Convenience
- FCQ-Natural Content
- FCQ-Weight Control
- FCQ-Sensory Appeal
- FCQ-Price
- FCQ-Familiarity
- FCQ-Health
- FCQ-Mood
- FCQ-Ethical Concern
Scoring
The questions are scored by calculating the means of the following categories: Convenience (1, 11, 15, 28, 35) Natural Content (2, 5, 23) Weight Control (3, 7, 17) Sensory Appeal (4, 14, 18, 25) Price (6, 12, 36) Familiarity (8, 21, 33) Health (9, 10, 22, 27, 29, 30) Mood (13, 16, 24, 26, 31, 34) Ethical Concern (19, 20, 32)
Format
This questionnaire uses a Likert scale format, where participants rate each item according to importance from 1 (Not important at all) to 4 (Very important).
Duration
10 mins
Resources
- Steptoe, A., Pollard, T. M., & Wardle, J. (1995). Development of a measure of the motives underlying the selection of food: the food choice questionnaire. *Appetite*, *25*(3), 267–284. https://doi.org/10.1006/appe.1995.0061
- Pollard, T. M., Steptoe, A., & Wardle, J. (1998). Motives underlying healthy eating: using the Food Choice Questionnaire to explain variation in dietary intake. *Journal of Biosocial Science*, *30*(2), 165–179. https://doi.org/10.1017/s0021932098001655